Promotional Campaign for Horts i Jardins Can Batlló

The purpose of this project was to make the garden known and to encourage participation from local residents. The target audience is people living in the big city stress, who could benefit from a disconnect and those with an interest in nature. The brand was designed based on natural colors and urban forms, creating graphics that unifies all promotional elements. A street action was made for people to experience. People were able to let off steam by throwing dirt against a panel where the campaign slogan appeared. All production is raised using resources from Can Batllo, a community space created by neighbors. The action is prepared in the workshop and promotional items are designed to be produced in a silkscreen workshop.

Client Academic project
Date June 2014
Collaboration Javi Ayala

The purpose of this project was to make the garden known and to encourage participation from local residents. The target audience is people living in the big city stress, who could benefit from a disconnect and those with an interest in nature. The brand was designed based on natural colors and urban forms, creating graphics that unifies all promotional elements. A street action was made for people to experience. People were able to let off steam by throwing dirt against a panel where the campaign slogan appeared. All production is raised using resources from Can Batllo, a community space created by neighbors. The action is prepared in the workshop and promotional items are designed to be produced in a silkscreen workshop.

Client Academic project
Date June 2014
Collaboration Javi Ayala